Go hard, go GRUEN!

Last week I had the pleasure of team-teaching with my wonderful English coordinator Michele. Like myself, Michele is a devoted fan of ABC’s Gruen Transfer, a program about how advertising manipulates our thinking. We used the program’s Consumer’s Revenge feature to access video and audio snippets in order to assemble advertisements around the ficticious “Gruen Beer.”

The idea we proposed to the students was that parodies of advertisements have the power to challenge and critique (and sometimes even overturn) media-based assumptions about how we think. Good parodies often reveal hidden agendas, expose truths and show how stereotypes have been used to advance prejudices or maintain the status quo. Coming up with this kind of a parody was our challenge for the students.

Here’s a video with the original concept, students at work and some of the products they came up with:

Advertisements

About Michael

Cellist, singer/songwriter, school teacher, nerd, recent scooter enthusiast and failed philosopher.
This entry was posted in Uncategorized and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s